In 2009, Google started to hint that there is a difference between news and blogs; however, it was never disclosed about how it differentiates these two sources.
From a technical point of view, there is no difference between a news article or a blog post; they are both just a web page. The difference is in keywords ("corporate blog" vs "corporate news") and the content included in the posting. Google scrutinizes the frequency of your updating and posting articles rather than the semantics of the directory naming. On a smaller scale (corporate websites compared to news media websites), Frostybot sees an increase in Google rank for a website with a "blog". When content writers have less bureaucracy controlling them, they post more content. The reduction of formality leads to more posts, and in our opinion, a more personal connection with the customer.
Traditionally, a "news" section of a website is formal (think press/news releases) and contains information such as the city and province of release, release date, headline (title or heading), first (teaser/intro) paragraph and contact information (name, email, address, phone number).
Frostybot Marketing Corp. has the tools, knowledge and experience to help your company achieve a competitive advantage online. Contact us for more details about how we can help you get your information widely available online.
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